I played a key role in the development and execution of the Summer 24 campaign, overseeing all TVC and paid social activity videos. As the lead visual creative, I was responsible for overseeing the shooting to ensure seamless alignment with the approved storyboard, editing each video to deliver a cohesive narrative and visual flow, designing and creating motion graphics supers to enhance brand visibility and messaging, and colour grading raw footage to achieve a consistent and polished aesthetic. Through meticulous attention to detail and creative expertise, I helped bring the campaign's vision to life, delivering high-quality video assets that engaged audiences across television and social media platforms.